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Baidu: Second Largest Search Engine In The World

HIGHLIGHTS:

  • Baidu is the second largest search engine in the world.
  • 90% of searches in China are done from Baidu.
  • Baidu search engine is the sixth-largest website in the Alexa Internet Ranking.

Baidu is a Chinese multinational technology company that provides Internet-related services and products and artificial intelligence (AI), Baidu is headquartered in the Haidian District of Beijing. Baidu is the largest AI and leading search engine. 90% of searches in China are done from Baidu.

Baidu 1 was founded in January 2000, and 21 years before the Chinese would currently be using this app. In China, Baidu prompts billions of searches every month, making it one of the richest traffic websites. Google is not allowed in China that they have their own special search engine name Baidu. It is the only search engine to be the only reliable source for information on the Internet.       

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On 6 August 2012, the BBC reported that three Baidu employees had been arrested on suspicion of taking bribes. The bribe was given to remove the post from the forum services. Four people were sacked in connection with these arrests. Baidu also announced the purchase of 91 Wireless from NetDragon. 91 Wireless was formerly known as the App Store, but it is reported that the App Store faces privacy and legal issues.

Baidu search engine is the sixth-largest website in the Alexa Internet ranking. Where it originated in RankDex, a former search engine developed by Robin Lee in 1999 and then founded Baidu. Baidu 57 provides search and community services, such as Baidu Baike (online encyclopedia), Baidu Wangpan (cloud storage service) and Baidu Teiba (a keyword-based discussion forum). Baidu has been sold to the “Global BU Business” portion of its overseas business. The Baidu business operates independently under the name DO Global.

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The Baidu Global Business Unit (GBU) is responsible for Baidu’s international products and services for markets outside China. Baidu GBU has acquired Snap Inc. to act as company executives as a reseller of Snapchat in Greater China, South Korea, Japan and Singapore. Now the partnership has been extended to 2019. With 76.05% market share in China’s search engine market, Baidu stands as the second largest search engine in the world.

Gaurav Agarwal
Gaurav Agarwal
Gaurav Agarwal is a content writer who has a keen interest in sports, fashion, and lifestyle. He is a post-graduate in Economics and loves to listen to classic old Hindi songs and travel to new places in his leisure time.
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