Hailey Rhode Bieber (25 years old), an American Model, media personality, and socialite Married to Justin Bieber, 

img: Hailey Instagram

she launched her own new endeavor "Rhode" as a cruelty-free, affordable skincare line on 15 June 2022, 

img: Hailey Instagram

Since the launch of "Rhode," it has been in news, first, she sued for trademark infringement over the name "Rhode" 

img: Hailey Instagram

again, with her beauty tutorial videos on social media and this summer for her "glazes donut nails". 

img: Hailey Instagram

and now with her making a new trend of "brownie glazed lips" videos but for all the wrong reasons,

img: Hailey Instagram

people are accusing Hailey of cultural appropriation for showing "brownie glazed lip" as a trend, 

img: Hailey Instagram

she shared a tik tok video with the caption "ready for all the fall things including brownie glazed lips, 

img: Hailey Instagram

after seeing her video people started calling her out for making a trend that was already a look that women from back 2000's already rocked it 

img: Hailey Instagram

people flooded her comment section one wrote "my mommy and all Latinas ate this lookup in the early 2000s 

img: Hailey Instagram